Career Research Library Guide

Developed by Alexander Osterwalder and Yves Pigneur, the Business Model Canvas is "your business model on one page." Use the canvas to describe, design, challenge, and pivot your business model. It works in conjunction with the Value Proposition Canvas and other strategic management and execution tools and processes.

Developed by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith, the Value Proposition Canvas is a simple way to understand your customers needs, and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.