In partnership with StatSocial, Winmo allows users to research social demographic information by brand/company. The StatSocial audience report provides a full breakout of the characteristics of social media followers. To find this information, scroll down to the bottom of a brand or company page. Includes statistics for: gender, age, ethnicity, household income, geographic location, personality insights, and more. Refer to this Winmo Help Desk post for interpretive guidance:
Census Business Builder
Use the Census Business Builder- Small Business Edition tool to retrieve selected demographic data from the U.S. Census Bureau. CBB Small Business Edition is designed for users who need key data for a business plan or for target market analysis. Users can retrieve data for a single type of business and geography at a time.
"Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau. The vision for data dissemination through data.census.gov is to improve the customer experience by making data available from one centralized place so that data users spend less time searching for data content and more time using it."
Enter a U.S. ZIP Code and select a maximum of two topics (lifestyle and income information are automatically provided). Explore the results including descriptions of the top three segments in the selected ZIP code.
Measure of America of the Social Science Research Council offers tools for understanding opportunity and well-being in America. Interactive maps, charts, and stacks reflecting health, education, and income indicators at varying levels of geography and population segments as well as demographics, housing and transportation statistics, and more. Also includes a City Explorer tool for the ten most populous areas in the U.S. (which includes Philadelphia).
The free version of Social Explorer includes Demographic Profiles, an overview of the most popular demographic and socio-economic topics for a given geography. (Data source: American Community Survey)
Authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. Content includes more than 1,400 individually indexed tables (with attached spreadsheets) that are searchable and browsable.
The Bureau of Labor Statistics of the U.S. Department of Labor is the principal Federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy.
Choose the best site for your business using the latest commercial real estate, GIS, demographics, population, income & labor data. Search, analyze, and rank communities, locate properties, and find economic development offices.
The United Nations Statistics Division publishes a variety of demographic and social statistics. UN Data is a collection of dozens of statistical databases, many of which include demographic statistics.
The International Data Base (IDB) was developed by the U.S. Census Bureau to provide access to accurate and timely demographic measures for populations around the world. The database includes a comprehensive set of indicators, as produced by the U.S. Census Bureau since the 1960s. The IDB provides estimates and projections for 228 countries and areas which have populations of 5,000 or more and as recognized by the U.S. Department of State.
Provides objective measures of business regulations for local firms in 190 economies and selected cities at the sub-national level. Developed and provided by The World Bank and International Finance Corporation.
