Elsa SchiparelliIn The Columbia Encyclopedia
Schiparelli established a house of couture in Paris that existed from the late 1920s until 1954, and opened a New York showroom in 1949. A flamboyant fashion innovator, she popularized brilliant colors, especially shocking pink, her signature color, and created extravagant, daring, amusing designs (e.g., bouffant gloves ballooning to the shoulders, phosphorescent brooches, and handbags that played tunes when opened).